HYPERCUBE CREATIVE is a Los Angeles-based design and strategy studio founded by Gabriel Wartofsky.
We work at the intersection of spatial design, strategy, and visualization — helping hospitality, retail, museums, cultural institutions, entertainment and experiential brands bring early-stage ideas to life.
Our primary focus is on the moment before architecture begins: shaping concepts, experiences, and spatial narratives that align stakeholders, clarify direction, and unlock investment.
We partner with teams to translate abstract ideas into clear, compelling spatial visions — combining concept development, program strategy, and high-impact visualization.
Recent work includes:
Cultural and museum environments (arrival sequences, retail, F&B, event spaces): Dallas Museum of Art, The Getty Museum, LOLA Gallery
Experiential and hospitality concepts: Bank at Amador
Future-forward spatial systems and environments: YEEZY pre-conceptual design + visualization
Concert + Exhibition Design: ‘When Apricots Blossom’ Expo at Milan Design Week 2026. Winston Studios collaboration for DOECHII
Set Design: AT&T ‘Wake Up With Craig’ Ad 2026
Residential + Office renovations: Patrick TA, Palisades Post-fire Residential
Our approach bridges: • Spatial concept development (pre-architecture) • Experiential visualization (investor + stakeholder storytelling) • Program and flow strategy (retail, café, events, circulation)
With a background spanning industrial design, mobility, and experiential environments, we bring a systems-driven perspective to space — connecting narrative, movement, and material into cohesive experiences.
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Open to collaborating with: Architecture studios, cultural institutions, experiential agencies, and founders developing spatial concepts.
