“How might an automotive brand renowned for its venerable driver experience and spirited gas engines adapt as the world shifts toward autonomous electric vehicles?”
PROJECT OVERVIEW
To conceptually explore a branded autonomous luxury vehicle experience for the year 2040.
MOOD PIECE VIDEO
CONCEPT: ‘SAMURAI SANCTUARY’
Leveraging timeless Japanese traditions of Craftsmanship, Ceremony + Contemplation to inform the future of autonomous EV luxury experience
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